Post by Mary B. on May 30, 2016 7:41:32 GMT -8
After several conversations with other cohousers, it's occurred to me that sometimes cohousings wish to share information or news, but don't have anyone experienced in how to do that in a timely and effective manner.
If there's enough interest, I can put together a brief tutorial that covers things like how to:
Spot potential stories, anticipating what the media will like
Turn a bland announcement (like a unit available) into a newsworthy story
Choose and craft an announcement for delivery
Identify your intended audience
Write and format a press release
Find specific and pertinent media addresses near you
Follow up with personally addressed emails to radio, print and TV
Benefits of a blog and social media
Tips for maintaining a blog and social media
How to create a content calendar and delegate topics
Considerations for photo permissions, particularly for children
I can write it and attach it as a .pdf file here.
If you are interested, please register, and then comment with your name and cohousing.